Field notes.
Patterns, mistakes and numbers we've seen across 25+ projects. Travel SEO, AI visibility, automation, conversion.
AI is an assistant, not autopilot — where AI earns trust in a tour operator
Two extremes are doing the rounds in the industry: 'just hand it to AI' and 'AI is too risky'. Both are wrong. The middle is more interesting and more correct.
The visitor coming to Türkiye has changed since 2014
Plenty of the industry still plans for 'European tourists arrive'. The numbers from the past 12 years say otherwise — who comes, from where, and why has shifted.
Europe's overtourism crisis and the door it opens for Türkiye
Barcelona is capping crowds, Venice charges entry fees, Amsterdam bans cruises. Europe is closing itself off and a window opens for Türkiye — but counting on 'they'll come naturally' is a soft calculation.
From 30 minutes to 30 seconds: a tour operator's automation story
A tour operator builds a quote in 30 minutes. We took the same job to 30 seconds. The story didn't start here — it ended up here.
Antalya is its own country: Türkiye tourism's geographic-concentration problem
Roughly a third of all visitors to Türkiye arrive in a single city. Strength or vulnerability? Both — and the sector doesn't talk about it.
Supply first, then demand: building a new marketplace
Cold start is the hardest part of a marketplace. On Airport Transfer Portal we put supply on rails first; demand followed at its own pace. Zero to 370 LIVE suppliers in four months.